Roses and Life in Grasse (catching up in 2021)

7 JUNE 2021

Following  3 years of being completely immersed in developing the 1000 Flowers boutique atelier in the old city of Grasse, during which time I had put this blog on hold- I am now feeling inspired to return to continue reporting on this crazy adventure that began in 2007, and continues to this day,  so many years later. 

The boutique has been a successful venture overall, and a good step in brand development.  I officially opened the doors on November 4th, 2017, after some fairly monumental renovations to the floor, which turned out to have quite large holes that had been patched with regular plaster, and then covered with a floating subfloor, and the whole thing literally moved in waves once the previous tenant’s heavy display cases were removed.  And considering that the building is ancient, and there are subterranean vaulted cellars under the boutique, it seemed prudent to do these repairs properly.

Since then, we traversed 2 full summers filled with visitors from all corners of the globe, ( so amazing to meet you all!), and 2 rather dismal winters, where Grasse empties of visitors, and the shop really becomes the workshop atelier, and online sales become the main focus.    Then the Covid struck.  But more about that later…

Just prior to opening the boutique, there was quite an exciting experience of being featured in the New York Times.  The author had contacted me to take part, and as an English speaking local, I was able to guide her in navigating the rather inpenetrable world of Grasse perfumery culture, as well as bringing her photographer to visit the rose fields of my friends, François et Héléna OULMONT, to film the harvesting of the centifolia and damask roses on what turned out to be the last day of the season.   This farm was also my supplier for the beautiful damask rose water that I used to sell.   Since then, the farm has sold to Lancome, and so we can no longer offer this amazing product.   But then again, nothing is forever….  

September news: Jasmine & Tuberose

How time flies!  In our last post, we spoke about the roses of May, one of the important ‘Fleurs d’Exception‘ that make Grasse famous.  Now here we are already in September, the season of the Tuberose, and since last month until sometime in October, (depending on the weather), it is also the season of the Jasmine grandiflorum.

OLYMPUS DIGITAL CAMERA
Polianthes tuberosa- Tuberose blossoms

These are all highly fragrant flowers, and are used extensively in the fine fragrance industry.  They are considered ‘noble’ raw materials.

These flowers, amongst others,  are still produced in the Grasse region (the Pays de Grasse), and are often picked by teams of Gypsy (Gitane, Roma) women, who arrive early every morning at the farms to pick only the flowers that are newly opened.  For the rose and jasmine, this means every single morning throughout the blooming period. I have picked with these women, and they joke that only they are willing to do this hard work.  They laugh and tell me that the French are not willing to work so hard.  The pickers are paid per kilo, and to give an example, it takes about 800kg of jasmine blossoms to make 1 kilo of absolute- each blossom delicately picked by hand in the early morning before the sun gets too high or too hot.

For the extraction, all is done by solvent (hexane) extraction, to produce a waxy concrete, followed by an alcohol wash, which is then vacuum distilled off, to yield the final purified absolute.   In Bulgaria and Turkey, roses are also steam distilled to yield the precious essential oil, but Grasse is producing for the perfume industry, so absolutes are the most economical and complete extracts.

Next post I will talk about the art of grafting… something that is a big part of the rose and jasmine plants of Grasse.

In other news:  as you know, I have been developing a new collection of fragrances for 1000 Flowers.  Of course, being an independent artisan company, that means wearing the hat for all stages of creation and production.   Even the graphic design is all my own work, since design is my secondary passion, behind perfume creation itself.   So in the lab, in the middle of the old city of Grasse, all stages of the Blue Collection are being developed and refined.

We first spoke about this almost 10 months ago.  At the time, I had become a client of the amazing Biolandes for some of our key natural raw materials for the collection, and had anticipated launching the collection in May.   However, I made the mistake of trying to work with local printing companies for the labels, and, very long story short, lost the whole summer and several hundred euros in being run-around by one local company in particular.  I have learned a very valuable lesson: in France, if you are a small company, working on a shoestring, you will not be taken seriously.    Sadly, the concept of ‘starting small’ is not yet respected or understood here, as it is in Canada or the UK.   In the end, I had to go to the UK for my labels, and these are expected to arrive next week.

The advantage to these delays, is that I have revisited the perfume formulae many times, and as the samples mature, I see what small changes can be made, and how to improve them.  So I suppose, it’s for the best that the project has taken longer than anticipated to realize.  Art can’t be rushed.  🙂 

In conclusion, to be a good perfumer, as much as it is very romantic,  is not at all an easy path. It is an exceptionally challenging career, and one that takes an amazing amount of work and sacrifice and perseverance, where one NEVER stops learning and improving.  Sometimes I question having given up everything to be where I am now.   But then I open my cupboard of pure materials, and bring out the precious naturals from the fridge, and dive back into a creation, and realize there is nothing else I would rather be doing…

in-the-lab

Spring in Grasse

It’s once again Spring in the south of France.   This year, the various seasonal flowers (such as mimosa)  were all blooming and finishing their blooming cycle about 1 month earlier than usual.  We really didn’t have much of a winter, and the cold part of the season actually happened in March.

However, here we are 2 days before my birthday, and the flowers that always mark this day for me, are opening now, right on cue.  These are the fragrant and graceful purple wisteria with the first roses, that cover many garden walls, and fences, and arbours of the region.  And at the same time, the intoxicating spring jasmine is also now in bloom, tumbling over walls and fences.  So all is well in the world.

Otherwise, as I have written in recent posts, I have been working for the last several months on the new collection of 4 fragrances called The Blue Collection.  These are taking longer than I anticipated, as I am determined that they will be as close to perfection as I can possibly make them.  This said, as an independent perfumer, working alone in my little lab in Grasse, like the perfume days of the past, 4 great perfumes take longer than 4 weeks to create.   But we are almost there, and have now connected with some amazing designers and printers in Croatia, (ask me for contacts if you are looking for this kind of service), and the labels will go to print next week.  The ribbon must be ordered, and the outer boxes modified and prepped.  And then…. FINALLY, we will launch.   I will keep you posted.

In other news:  we have just launched a travel-size spray (8ml) for the 5 original fragrances, including of course, Reglisse Noire, and they are available in the 1000 Flowers boutique as of today.  They retail for 22CAD each (plus minimal shipping since they are light and compact).  This is a great way to try the fragrances, but also as a purse/pocket travel format, since they are refillable as well.

Also, all 1000 Flowers fragrances are now made with  100% certified organic alcohol.

So, that’s all for now!  Life as an expat perfumer living in Grasse continues!  Please don’t hesitate to write to me if you have any ideas, questions, suggestions comments etc.  I feel far away from my native land and all my wonderful clients sometimes, hidden away in my atelier, so it’s always nice to have some news.

Happy Spring!

Violets in the Wild

The First Flower (For my Mother)

Today,  I am very happy to announce the launch of a new fragrance from 1000 Flowers!   For the last year or so, I had been carefully developing a different perfume for a Spring launch this year.  Then I found myself here, in the mountains of western Canada watching the beauty of Spring emerge … and I realized that there was another perfume that must be materialized first.

For the last few weeks, the new season has been filling our senses more every day with the freshness of unfurling green leaves, of blooming hyacinths, wild violets, magnolias, and the scent of the cool wet forest waking up from its winter slumber.

This First Flower, the fragrance that has been inspired by this ambiance, is dedicated to my Mother.  Without her, I would not be who I am.  It was she who taught me about Nature, about plants and flowers, and about artistic expression.  It was she who passed on to me the First Nations (Chippewa) sensitivity and awareness that continues to shape and inspire my life.  We trace this blood matrilineally, from my Grandmother, Great Grandmother and beyond, and I wish to honour this line of all my Mothers, many of whom were accomplished artists.

This new fragrance is a reflection of the joy and love of Nature, of melting snow and the first flowers of Spring, of new beginnings, and of the wild forests of Canada.

Introducing Fleur No 1 eau de toilette…..

Notes of narcissus, magnolia, rose, mosses, the forest in Spring, new baby leaves, wild violets, melting snow, and wet earth.

Also, there is an important aspect to this day that I would like to acknowledge.  Ninety years ago today, on the 5th day of the 5th month- May 5th, 1921-was the launch of the iconic perfume- Chanel No 5.   I find Coco (Gabrielle) Chanel to be an inspiration.   Her fragrance, created by the master perfumer Earnest Beaux, is still the top selling fragrance in the world- consistently for 90 years!

This first floral fragrance of 1000 Flowers, will be a limited edition for now.  It is loaded with precious floral absolutes and is a perfume that must be formulated in small batches.  Fleur No 1 will be offered in a 15ml glass splash flacon, in an eau de toilette concentration.  The 1000 Flowers website will be updated in the next few days for purchase… but please send me a message sooner if you would like to reserve a bottle.  (nectar@1000flowers.ca)

Wishing you all a fragrant and bright Spring, filled with flowers and endless dreams coming true. (And remember,  a walk in the forest, breathing the fresh air, can bring a sense of calm and ease that makes all the stress of day to day melt away.)

—————————————————————————————————-

(All images and text are copyright by and exclusive to 1000 Flowers™ and Jessica September Buchanan ©2011… All right reserved.)

Grasse- Being in Perfume.

Wondering why there has been no news from 1000 Flowers for quite some time? A consuming and exciting project has been in the works… The story of which I will share in this entry.

It’s been clear for some time now, that my dream has been to base my company  here in the south of France; in the perfume capital of Grasse.  For the last three years I have voyaged back and forth between here and Canada,  stretching pennies, juggling apartment rentals, sublets, suitcases, storage lockers, raw materials, and all the myriad of details involved in attempting to make a new home in a foreign country.  Not to mention all the work in building my company at the same time.

Ever since perfumery school back in 2007, I have felt strongly that my heart has belonged here.  Sometimes I have cursed this feeling, since my life would be so much simpler, and so much easier if I could just feel the same deep sense of wonder and belonging in my own native country!  Not that I don’t love Canada- I do, it’s just that, for me,  there is a sense of magic in the Alpes-Maritimes region of France that has caught me inextricably in its lovely spell and refuses to let me go.

Mimosa in February... one of the magical things about this region.

Not long after my arrival this time, I learned about a new organization here in Grasse,  called the Pépinière d’Entreprises InnovaGrasse- which is a ‘business nursery’ or what we might call a business incubator.  This one is geared specifically toward the perfume and cosmetic sector since it is located in the heart of the traditional French perfume region.  It is housed in the newly renovated Roure Bertrand perfume factory.  The inauguration for this organization was only September 2010- so it is brand new.

Roure- Piles of rose geranium leaves soon to be distilled. (Vintage photo)

For the last 5 weeks or so, I have been working like mad to write a full business plan, and put together a presentation to showcase 1000 Flowers and my plans for the future.  My deadline was March 9th.  I worked right up until the last hour and then with powerpoint transferred from Mac to PC with some funny errors;  I stood before a panel 12 people who came from various economic and business development positions for the Grasse and Nice regions.  It was quite formal, as these things are in France- like one of those boardroom presentations that one sees in movies.  It was rather surreal!  Afterward, they had number of questions to ask me, before shooing me from the room to discuss and decide if they were going to accept me or not.  About 20 min later, during which time I sat, barely breathing with anticipation, looking out a huge window with a perfect view of the old city of Grasse… and waited.  When they called me back in- they immediately informed me that the answer was yes.  A few more questions followed, then one of them, a man from the economic development sector- looked at me and said- “We are all here for you, so whatever you need, you tell us- we are here to help you.”  At that point, I was practically exploding with happiness- and the realization, that finally, all the work, persistence and suffering of the past few years was finally made completely worthwhile.

The old factory as it was in its glory days- surrounded by terraced gardens.

SOME HISTORY–  Roure Bertrand, established in 1820, was one of the very first companies in Grasse that was established to provide natural raw materials to the perfume industry. (Rose, jasmine and tuberose, etc).  The industry at this time, was based on the perfuming of leather gloves, and Grasse was the centre for this art.   The company went through various incarnations before eventually being absorbed into Givaudan- the Swiss giant perfume production house.

The large building on the left is the location of the Pepiniere, and my office/studio will be on the third floor. Note the original red brick chimney that is so classic to these old factories of the region.

The large warehouse that now houses Pépinière used to be the enfleurage section of the factory- where mountains of flowers were made into absolutes in the now antiquated tradition of enfleurage–  of laying fresh flowers in trays of fat to extract their sweetness.

A full history of Roure Bertrand can be found here. (in French)  And a more general history of the Grasse perfume industry here.

The Pepiniere main floor… painted a very ‘creative’ colour of lime green. Offices run down either side of the space.

This beautiful old structure (designed by Gustav Eiffel himself)  has now been fully renovated and houses InnovaGrasse on the 2nd and 3rd floors and the University of the first.  (including a full laboratory.)

Looking toward the old Roure factory from the centre of the old city of Grasse.

There will be in total 27 offices opened to small business’ who qualify to be taken under the wing of this organization.  I  have the honour of being the eleventh member of the group.

The Pepiniere as of 2010. But historically, during the old days- this is the building where the Enfleurage production took place.

And now- I must return to Canada once more; this time to apply for the correct visa to launch my company in France.  With the acceptance letter in hand from the Pepiniere, I think this stage will be quite easy.  As well, there are a lot of details still to work out as to how 1000 Flowers products will be produced in Canada so that they don’t have to be shipped from France.  This will be an interesting and complex plan- but I know that things will continue to fall into place as they have so beautifully already.