The first day of the World Perfumery Congress, held at the state of the art Palais des Festivals in Cannes, saw Ana and I, at 7:30am, behind the front counter sorting through the 1036 (plus guests) names on the delegate list and confirming that there were badges to match filed in perfect alphabetical order. We saw all the names of the industry greats who would be attending- Michel Roudnitska, Luca Turin, Guy Robert etc. Then, at 1pm, security opened the doors and the crowds arrived to register. It was a bit like the beginning of a rock concert, and the 6-8 of us were swamped for the good part of the afternoon. The delegates are the elite in the Perfume industry from all sectors; from advertising to creation- representing everything from Armani and Chanel, to the behind-the-scenes creation experts from companies such as International Flavours and Fragrances (IFF), Givaudan, Robertet, Mane, Proctor & Gamble, Firmenich, Takasago, Danisco, L’Oreal etc etc. The theme of the event was “The Future of the Fragrance World” and to sum up with a few words, the lectures which took place in the massive state of the art auditorium (the most fantastic sound quality I have ever heard!) , I would say ‘innovation’, ‘creativity’ , ‘circular advertising’, ‘quality’, ’ social consideration-fair trade/organic’, ‘niche markets’, and ‘challenge the status quo’. The speakers were fantastic, powerful players addressing many subjects. One even spoke about the importance of fragrance in detergents and actually made the topic interesting! Humour seemed very important and my favourite presenter was a 71 yr old French man from a giant advertising company who began his career by driving a French car around the world- and whose sense of humour and good-natured classic French appreciation of sex, love and life, had the crowd weeping with laughter. He showed some of his major success ads, (Evian water in particular), and talked about how to market products without the typical slogan/logo reliant methods. He said that the British way to market is from the mind to the heart; the French way, from the heart to the mind; and the American way, from the mind to the wallet. I realized by this summary, why I love France so much. Because it is true, here, everything begins in the heart, as sentimental as it may be. He also used the analogy that in N America, a lover will pick the petals off a daisy saying, she loves me, she loves me not. But in France, he will take the daisy, press it in a book of poetry and send it to his lover, and that night she will be in his bed! An exaggeration perhaps, but an example of a fundamental cultural difference. The people of this country are warm, fun, refined, romantic, old-fashioned, decadent, and proud; and that is only the surface. I have much more to discover, I know.
However, I digress……..I worked 3 mornings in total, and spent the afternoons exploring the Exibition area in another part of the complex, where the companies had huge and extravagant booths set up for delegates (the whole event was closed to the public), to sit down in easy chairs at low tables in living-room like environments complete with orchids and art, and smell the various materials that each company creates. It was the week of the muyettes- the smelling strips. As part of the promotional gift-bags given out by each company, there is the inevitable ‘port a muyette’- a metal logo-bearing smelling strip holder. I have quite the collection now. (A little aside note- if anyone wanted to get creative, I think this would be a great little business- designing and manufacturing interesting/artistic versions of these. Tourists to Grasse would love them….)
The idea these days, keeping with the look to the future theme of the event, is the constant search for and development of new fragrant molecules to expand the possibilities of the perfumer’s palette. In keeping with this, companies like Givaudan and IFF both launched new molecules at the show- almost as if the product was a new perfume. The naturals world is doing the same, with new technology allowing for techniques such as molecular distillation to isolate specific fragrant molecules from existing raw materials. Biotechnology is also playing more and more of a role. The need for this has been made greater by all the new legislation that has just been implemented through what is called the REACH (Registration, Evaluation, and Authorization of Chemical Products) program. There are now great restrictions put on many substances, not only naturals (although they are unfairly and detrimentally effected- according to many critics), but also on the many synthetics that have been shown to be dangerous to humans and the environment. So, in effect, the palette has shrunk and alternatives need to be found. In the case of the naturals, sometimes the solution is to remove a certain sensitizing chemical constituent from the oil- such as the resins from Oakmoss.
More and more, we will see essential oils with components removed to render them ‘safe’ according to these new rules. While I’m on the subject, I have to say, that the conclusions that were arrived at about certain oils were based on studying the effects of isolated chemicals within the oil, not the oil as a whole. Therefore, linalool, likely synthetic, tested on its own is considered a sensitizer, and because certain essential oils, such as lavender, contain this chemical, their safety is called into question. There doesn’t seem to be any consideration of what is called the ‘quenching’ effect, which sees the negative effects of a chemical constituent nullified by its synergy within a complex such as an essential oil. There was much discussion about the ridiculous paranoia behind the REACH rules, especially from the many large companies in the Grasse area who traditionally specialize in natural raw materials.
One fantastic new rule will be a complete ban on the testing of cosmetic materials on animals- beginning 2009.
If you would like to know more about REACH, you can go to the International Fragrance Assoc. website at www.ifraorg.org and click on the tab ‘News and Information”, then scroll down to see the QRA Booklet which provides 74 pages of information.
Last night was the final party of the week, and we all attended the cocktail dinner atop the Palais des Festival, where there was a huge and delicious buffet dinner, champagne, and an 18 piece big band playing great jazz. We were all dressed up, and got to mingle with the crowd, exchanging business cards and chatting with the people we had met during the week. A Fabulous Affair.
11 thoughts on “World Perfumery Congress 2007”
Thanks for this great report, it was very warm and informative.
tell michel roudnitska i send flowers from california…xooxoxoxo
I’m enthralled by your blog and hanging on your every word. I’d so love to hear of anything that Michel Roudnitska had to say at the conference. Did you get near him? I was in Cabris shortly after his father passed away, and I was too shy to stop into their studio. I just drove by wishing I had the courage.
Lovely. Just lovely. A delightful word picture transported me right there to laugh, see and imagine.. I recently enjoyed your season of the roses too… wonderful
I saw Monsieur Roudnitska at the event and gave him some directions at the front counter, but he was not one of the speakers at this Congress. Earlier this year, he did a show at the Concours de Nez here in Grasse and I met him briefly there. (you can hear about this event in a previous entry called The Lunar Eclipse- or The Never Ending Day) I think that he, like many of the Grasse natives, is very down to earth and friendly, so next time you’re in Cabris, stop in- he might not be there, but I bet you would be welcomed warmly! (I actually applied for an internship with his company, but received a nice letter back saying that they are a small family-run business too small to provide enough work for an intern. )
Thank you for the fantastic journey….it was great. I felt like I was transported there through your words..
Imagine my great surprise when I found this blog and it finaly dawned on me who the writer is… and I lucky me even got to meet you IRL. Briefly though, very briefly due to the two feeted circumstances LOL.
I sat here with a huge grin on my face imagine you and Ana sorting through all these nametags and keeping tabs of them all. Btw – tell Ana much love from me, since other circumstances than these mentioned above kept us from meeting and reminiscing (sp??) as we had planned. And tell her I cherish the Chanel rose forever.
Confession time; I’m so envoius of you both that I turn a shade of green 😉 Both from reading this post and meeting you and Ana both in the lab at GIPmake my heart long more than before – I wanna be there too!!!
From Sweden with love,
Jeezzz – I forgot to ask you (and Ana) – did Ivo show up at the congress?? If so, you are two lucky gals:-D
And I miss him, Ana, Grasse and it all so much it hurts.
salut ma cocotte!
too bad I missed your call again! Joel tells me we will be seeing you before too too long and I am very excited..!
try me again..would love to hear your voice..
salut petite fleur.bisous. m.
A world apart from my misty northern lakes, with the call of a loon, and lupines, larkspur and columbine. An axe echoes from where the men prepare winter wood; and a jersey cow and calf wander a lush open meadow. Earthy, real scent –
The mind and the heart are one.
Sounds like an extraordinarily balmy experience for all the senses.
There’s a couple more days until summer, giving the spring of ’07 that much time to see if love blooms in the desert.